When you think of the real estate industry in Pakistan, you think most of the cities like Lahore, Karachi, Islamabad, Multan and Faisalabad. Or maybe even developing cities like Gujranwala or Gawadar. There are big projects being undertaken in these cities – all massive, all unassuming, all ridiculously priced, and almost all full of fraud, intrigue and corruption. But as much as Pakistan seems to love crudely made housing with little planning and a lot of disgusting project choices, there is perhaps one place where housing societies could be made just north.
Pakistan has a wonderful northern province, from which it is much more accessible and much faster to do so. Perhaps the most famous of these places is Murree, once in dispute with Simla for being the summer capital of the British Empire in India. A serene, beautiful, and slightly touristy town that has slowly been poisoned by high-altitude visiting, Murree still has vast tracts of land that can be developed and transformed into commercial and residential real estate. While most of the incentive received as part of the construction package was not focused north, a place like Murree would be an ideal place for investment. Most projects in Punjab need hooks – to recreate Paris, Egypt or some other seeming and stupid whim that some real estate developer thinks is a good idea. With a place like Murree, you don’t need a trick because you sell natural beauty. It’s a clean, simple kind of development that a place like Murree needs.
Tourism is growing and the prices of land, houses, shops, hotels and plazas in these regions are skyrocketing. International hotel chains, restaurant chains and cafes are also making good profits by setting up their companies here and it seems that the hotel and restaurant industry also wants to make further investments in these areas. Because the northern regions are mostly tourist destinations, everyone wants to invest here for residential and commercial purposes.
The situation is similar in Murree, a popular tourist spot in Pakistan. Moreover, it is a hill station and enters the borders of Punjab, but because it is full of tourists all year round and the highways and GT road leading to this city are very beautiful and dynamic due to the attention of the government, so, the most real estate began to grow here as well. Apparently, the management of such projects claims that the projects are extremely useful from the point of view of investment and the investor today will also get huge benefits in the future, but it is too early to say whether this will actually happen or not.
